Vycom Product Launch Campaign
-Strategy, Positioning, & Copy- Vycom was pioneering a new type of product in the outdoor building materials industry and needed help developing product positioning, sales language, and branding for a launch campaign. After a deep dive into industry research and fact-finding, a messaging matrix was developed that would help their internal teams be able to produce communications quickly when they were needed. A suite of digital media was also produced to help support the launch. Designer: Dana Gray