Lehigh Valley Health Network Robotic Surgery Video

When Lehigh Valley Health Network became one of 15 hospitals in the US to offer single-port robotic-assisted surgery, they wanted a video that would 1) make patients aware of the offering, 2) demonstrate the benefits of the technology, and 3) reduce the negative stigma around using a robot for surgical procedures. The creative direction of this video was geared at feeling very high-tech, clean, and clinical, while the script brought in a more human element, allowing 2 trusted surgeons to share their positive thoughts on how this technology can be instrumental in helping patients.